William Lemoine - Social Psychology Practitioner | Mental Performance Coach
Bio
Hailing from France, William earned his Master’s in Social Psychology in 2013, igniting his passion for understanding human behavior and performance. Driven by his love for sports, he pursued a specialized program in mental training and sports psychology. To fully embrace the holistic aspects of performance, he further expanded his expertise with a certification in physical training, recovery, and nutrition.
In 2016, his journey led him to Finland, where he began working in the field of sport psychology and mental training with elite athletes across various projects.
Committed to providing comprehensive support for his clients, William is now deepening his expertise in mental health treatment through an educational program specializing in psychopathology and psychoanalysis. This continuous learning fuels his drive to empower individuals to achieve their best—both on and off the field.
In parallel, he and his family chose to leave behind the fast pace of city life and settle in the beautiful Finnish countryside. Alongside his professional pursuits, he is also nurturing a permaculture project. Surrounded by nature, they are also nurturing a permaculture project : growing their own food, care for a small group of goats, chickens, and bees that generously provide them with milk, eggs, and honey.
William LemoineCertified
"When we recognize that our limitations arise from how we manage our thoughts and emotions—pulling us away from the present moment—it’s time for a new perspective. Let’s have a chat!"
William LemoineCertified
We are all unique and function in our own way. Let's explore what works best for YOU!
Experience
Freshly arrived in Finland, William dove straight into his work at the Sports Academy of Turku Region. It has been an incredible journey supporting national team athletes in their mental preparation across sports such as taekwondo, swimming, and rowing.
For six rewarding years, he worked closely with the Finnish National Rifle Shooting Team, refining his approach to high-performance mental training. Since 2023, he has been proud to bring his expertise to the Finnish National Orienteering Team as their mental trainer.
Alongside his work with elite athletes, William runs his own company, Flow-in, where he is dedicated to helping individuals unlock their potential and excel in all areas of life.
Qualifications
- Master's degree in Social and Work Psychology
- Degree in Sport Psychology and Mental Training
- Certification in Physical Training Recovery and Nutrition Currently studying a 2 year's educational program on Psycho-analysis & Psychopathology
Reviews
The good work with William has helped me to organize the focus of my training: with a methodic goal-setting program, the continuity as clearly improved. It has permitted to evaluate the evolution of the process session after sessions. Therefore, it has helped to see the development in the training, to check that I’m going on the right direction toward my goals and to boost the motivation!
Frederic Tranchand, French top Orienteer
I am working with Flow-in to optimize my performance in the most important competitions. We use visualization and we are also working with my ordinary day lift to get it more efficient. William puts himself carefully into my situation and takes time to really understand what the problem is. He is easy to contact and responds fast. I fell I have made improvement on the areas we have been working with and in my performances.
Olav Lundanes, Norwegian World Champion of Orienteering
William has helped me to see how important it is to always have a goal in every training session and in just every day. This has helped me to organize my daily life otherwise also, not only in shooting. It´s very important because in my opinion you have to be a stable person and have a stable life before you can be a good athlete. Since I have started working with William I am challenging myself much more in each training session and focusing more also then I did earlier. William has the tools too success if you just manage to use them.
Joni Stenström, Finnish National Shooter
I work with Flow-in to develop my mental skills, to practice how to get an optimal focus and to keep a clear mind when I need it the most for my sport. The process of our collaboration has been really easy to me with flexible hours and gave me the tools I needed to work on myself every day to get better on and off the ice.
Charles Bertrand , French international Ice-hockey Player.
Working with William has helped me to realize the importance of mental preparation as part of my overall performance. His help with goal settings has made me a better athlete. I am more prepared for every scenario whether it's good or bad when I am training or racing. This has helped me to keep my focus on my goals and no to get distracted along the way. William has also helped me to improve my mental strength and understanding of myself and my behaviour. Now I can also analyze my performances better. William is easy to contact, flexible, committed and takes his time to think how he can help you forward.
Kasper Hirvilampi, Finnish top Rower
William helped me add organization to my once chaotic goal setting process. Taking control of this processes has really enabled me to focus on the tasks of going about achieve the targets knowing I am following the right steps. With three different sports to manage, having a clear organization is mandatory and having a logical simple process provides real results.
Darby Thomas, professional Triathlete, and elite Endurance Coach.
In 2014, I had the opportunity to work with William LEMOINE in the context of the university degree course of sport psychology and mental coaching.
During this period, Mr. Lemoine has shown commitment. His work and his sense of responsibility allow me to highlight, both, his real motivations and his aptitudes to evolve in the field of sport psychology and mental coaching.
Furthermore, we can highlight his great capacity for adaptation and autonomy within the group of students."
Sylvain Baert, PhD Psychology